• One-click link - emc pi portal will provide a link that you can display in your digital promotion. The destination page will contain all that is required for Code of Practice compliance: SmPC, legal category, cost and adverse event reporting information


  • Real time updates - If an SmPC is updated on emc or emc NI then it will automatically be updated on emc pi portal ensuring that your digital prescribing information is always up-to-date


  • Resource/Cost saving - As emc pi portal works in parallel with emc and emc NI it reduces the effort required to create digital PI and removes the need to create bespoke PI micro-sites


  • Single approval - As the SmPC displayed on emc pi portal has already been approved (both internally and by the regulator) it will not need further approval